11/09/2010

Fabric series

I was thinking about the serial nature of music releases and how this contributes to collectability. So I considered the Fabric and Fabriclive catalogue which has been issued with some interesting artwork. A large amount of it has employed esoteric illustration/photography but, as a series, it does shift after a few releases; seemingly created as a smaller series before a new batch, employing an alternative style, arrives. However the promo versions (pictured) have eschewed the full artwork for a more consistent and simple colour-based series.

From my own perspective these reverse board slip cases have become a visual shorthand for the releases and I now recognise the one by Martyn as green, Buraka Som Sistema as yellow, Filthy Dukes as orange, etc. I decided to use Fabric's logo to devise an alternative code system that would work together visually in some way yet rely on a more complex form for recognition.

The dogtooth image Fabric uses immediately presents an opportunity for it to be used in a number of alternative ways as a tesselated pattern. Subsequently I created a few alternatives that would then be used in conjuntion with a circular form [owing to the fact that there is a relationship between the circle and the music format]. The idea is that these lightweight card options - perfect for mailing as part of a membership series - are issued with their respective download links as decorative objects. Alligned, multiples make up further shapes (that are dependent on their number and order) that I felt were almost sci-fi in their approximation of a representation of music. In fact one of the kids I was working with thought that it looked like the Death Star from Star Wars which I'm sure has something to do with the created illusion of a sphere.






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